Custom Audiences
Deliver relevant ads to your audience without third-party cookies.
Our Solutions
Contextual Targeting
Reach your audience via the pages they consume to increase receptivity and responsiveness
Contextual Audience Extension
Seamlessly extend seed audiences to contextual targeting.
Brand Fit Targeting
Avoid pages with specific content to protect your brand without sacrificing reach.
Why Contextual Targeting?
Ad Blockers
Increased use of ad blockers
and privacy technologies prevent
ads reaching the intended audience.
Audience Fragmentation
Audiences are more complex,
diverse and fragmented than ever before.
It’s harder to reach the right people
with the right message.
Data Wrangling
Swathes of available data make it
difficult for to navigate and accurately
target ads.
Privacy Legislation
Privacy laws like GDPR and CCPA
limit the personal data companies can collect.
This makes it harder to create personalised and targeted ads.
Online Fraud
The rise of fraud and click-spamming
in the online advertising space makes
it harder for advertisers to know if their ads are reaching real people and not bots.
Expensive &
Complex Solutions
Big ad techs drown you in data and
munch through your budget. Contextual targeting
is unattainable for many businesses.