Brand Insights
Simple, unified audience dashboards that make sense.
Brand Analysis
Gain complete transparency on how consumers feel about your brand in real-time.
Why use it?
- Discover actionable insights into consumer behaviour, brand perception, trends and sentiment.
- Align your brand with unique and trending interests.
- Determine brand perception across time.
- Learn when your brand is most consumed.
- Geo-specific insights into consumers interested in your brand.
- Discover new or similar audiences for targeting.
Brand Tracker
Everything marketers need all in one place — cross-channel insights into what matters most.
Why use it?
- Retrieves, analyses and combines data in real-time.
- Compare your brand’s consumption, sentiment, timeline scores, geographic, demographic and topic associations with your key competitors at any given time.
- Optimise campaigns and evolve future strategies with insights that cut through.
- Rich, relevant data to make business decisions more efficiently.
Brand Competitors
Find out how your brand is performing versus your competitors.
Why use it?
- We track thousands of brands in Australia to bring you valuable insights.
- See what’s driving results with historical data.
- View key audience and content metrics across web and social platforms.
Brand Lift
Measure the effectiveness of your ad campaigns and understand if you’re smashing your goals.
Why use it?
- Combines web, app and social interactions to map engagements with your brand or product keyword over the duration of your campaign.
- Measure your ROI so you can decide whether to continue with the campaign, tweak it or divert budget elsewhere.
- Optimise your future campaigns with better messaging, targeting or channels.
- Compare your ad campaigns’ effectiveness versus your competitors and identify opportunities to trump them.